Privacy Policy

Effective Date: 7/27/2026
Deep Roots Pilates (referred to as “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, book classes, fill out liability waivers, or visit our physical studio. [1, 2]

1. Information We Collect

We collect information you provide directly to us, as well as data generated automatically when you use our digital services. [1]

Personal Contact Data: Name, email address, phone number, and physical address. [1, 2]
Account Details: Username, password, and communication preferences. [1, 2]
Billing Information: Payment card numbers, billing addresses, and transaction histories. (Note: All payments are processed securely through our third-party scheduling provider, and we do not store raw credit card data on our local servers). [1, 2, 3, 4, 5]
Health and Fitness Data: Injury history, physical limitations, medical conditions, fitness goals, and emergency contact details collected during intake or via waivers. [1, 2]
Usage and Attendance Data: Class attendance records, booking histories, and preferred instructors. [1, 2]
Digital Data: IP addresses, cookies, and browsing data collected automatically via our website. [1]

2. How We Use Your Information

We use your data to operate our studio safely and efficiently. Specifically, we use it to: [1]

Manage your class reservations, memberships, and account login details.
Process payments for single classes, packages, and recurring memberships.
Tailor Pilates sessions to your safety by noting physical injuries or restrictions.
Send transaction receipts, class reminders, emergency schedule updates, and marketing newsletters.
Maintain the security, safety, and functionality of our website and studio. [1, 2, 3, 4, 5]

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share information with trusted third parties to run our business, including: [1]

Software and Payment Providers: Third-party applications used for scheduling, client management, and payment processing (e.g., Walla)
Communication Platforms: Email marketing tools and SMS notification providers.
Legal Compliance: Law enforcement or regulatory bodies if required to comply with a subpoena, court order, or applicable law. [1, 2, 3, 4, 5]

4. Text Messaging (SMS) Privacy

If you opt-in to receive SMS text updates (such as waitlist notifications or appointment reminders), your mobile phone number and opt-in data will not be shared with any unauthorized third parties or affiliates for marketing purposes. You can reply "STOP" at any time to opt-out of messages. [1, 2]

5. Children’s Privacy

Our digital services are intended for adults. We do not knowingly collect personal information online from children under the age of 13. Minors over 13 may only use our services with explicit parental or guardian consent. [1, 2]

6. Data Security and Retention

We implement reasonable physical and electronic security safeguards to protect your personal information. We retain your personal data only as long as necessary to provide our services, maintain business records, or comply with local legal and tax obligations. [1, 2, 3]

7. Your Choices and Rights

Depending on your location, you may have the right to:

Access, correct, or update the personal information in your account.
Opt-out of promotional marketing emails by clicking the "unsubscribe" link.
Request the deletion of your personal data, subject to legal record-retention requirements. [1, 2, 3, 4]

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect shifts in our practices or law. The "Effective Date" at the top will indicate when the latest updates went into effect. [1, 2, 3]

9. Contact Us

If you have any questions or concerns regarding this policy, please contact us at:

Deep Roots Pilates
322 Mt. Rushmore Rd. Lower Level, Custer, SD 57730
deeprootspilatesbh@gmail.com
(605)440-3584